Beyond Virality: The Leadership Blueprint Duolingo Missed
Duolingo cracked the code on virality.Under social media lead Zaria Parvez, the language-learning app’s TikTok following exploded to 16.7 million, with campaigns that owned headlines — from playful banter with Dua Lipa to the infamous “Death of Duo” stunt that drew 1.7 billion impressions. From the outside, it looked like a flawless playbook. But here’s […]
Why Your Social Media Isn’t Working — And What It Reveals About Leadership
When social media “doesn’t work,” it’s rarely about the algorithm — it’s about leadership. Most failed marketing efforts can be traced back to one of three leadership gaps: The danger isn’t just wasted ad spend or low engagement. It’s the erosion of your market presence while competitors take the stage you left empty. Founders who […]
The Hidden Cost of Moving Slow
Speed is a growth multiplier — and hesitation is a silent tax. In fast-moving markets, opportunities have an expiration date. The founders who outpace their peers aren’t always the smartest or most funded. They’re the ones who make Type 2 decisions (reversible ones) quickly, so they can reserve energy for the Type 1 calls that […]