The Cracker Barrel Misstep: What Happens When Brands Skip the Data
Cracker Barrel’s rebrand sparked backlash not because of change, but because they ignored their audience. Here’s what went wrong—and how data-driven strategy prevents brand missteps.
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Cracker Barrel’s rebrand sparked backlash not because of change, but because they ignored their audience. Here’s what went wrong—and how data-driven strategy prevents brand missteps.