Duolingo’s Viral Playbook: Genius, Burnout, and the Systems Behind Sustainable Growth
Everyone wants virality. Few understand what it really takes. Duolingo cracked the code. Under Zaria Parvez, the brand’s TikTok account soared to 16.7 million followers, with campaigns that owned headlines — from back-and-forth banter with Dua Lipa to a viral “Death of Duo” stunt...












