The Cracker Barrel Misstep: What Happens When Brands Skip the Data
Cracker Barrel’s rebrand sparked backlash not because of change, but because they ignored their audience. Here’s what went wrong—and how data-driven strategy prevents brand missteps.
Duolingo’s Viral Playbook: Genius, Burnout, and the Systems Behind Sustainable Growth
Everyone wants virality. Few understand what it really takes. Duolingo cracked the code. Under Zaria Parvez, the brand’s TikTok account soared to 16.7 million followers, with campaigns that owned headlines — from back-and-forth banter with Dua Lipa to a viral “Death of Duo” stunt that racked up 1.7 billion impressions. It looked effortless. But behind […]
Why Video Dominates — and How Brands Convert Views into Revenue
Video isn’t the “future” of marketing — it’s the present-day algorithm’s favorite child. Brands that have leaned into video aren’t just getting more views; they’re getting more customers. Look at Gymshark. Their product videos don’t just showcase gear — they tell athlete stories, tap into fitness culture, and build emotional equity. The result? A community […]
How Java Bliss Turned $0 Ad Spend into 25% More Sales
Java Bliss wasn’t supposed to win. A small, local coffee shop surrounded by national chains, with no marketing budget and no corporate resources. But in six months, they saw a 25% jump in sales — without spending a cent on ads. Their strategy? They turned their customers into the marketing team.By creating photogenic drinks, showcasing […]
Empathy at Scale – What Uber’s CEO Got Right About Brand Repair
When Dara Khosrowshahi took over as Uber’s CEO, the company was drowning in scandals, lawsuits, and public distrust. His first major move wasn’t a flashy product launch or an ad blitz — it was a public commitment to rebuilding the culture from the inside out. By prioritizing driver relations, improving safety features, and openly acknowledging […]